Checkatrade

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Checkatrade

Checkatrade is a directory of traders who help to connect with their consumers. It acts as a middleman who helps consumers avoid cowboy builders, but it also gives builders a good reputation. 

Checkatrade was founded in 1998 by Kevin Byrne. The idea was to build a directory of professionals who have received reviews and a reputation. Its membership not only protects consumers, but it also helps keep jobs in the hands of reputable dealers while developing their business. In the same way that led to the first 20 successful years, we will continue to put our customers first and lead the industry to provide the best possible service to customers and artisans. 

In the near future, we will be looking for ways to develop our systems so that they offer the most efficient service possible. A dedicated complaints’ team advises both members and consumers, giving tips on where to go if they have any questions. Member forums also enable craftspeople to communicate with each other, exchange common problems, and find solutions. Checkatrade membership not only protects consumers, but it also helps keep jobs in the hands of reputable dealers while developing their business.

The Goal

The goal is to ensure that all consumers are protected. However, the goal is also to reward all builders who do their jobs well, receive good reviews, and get more Checkatrade business.

Why Use Checkatrade?

  • It is a completely unique business model 
  • Checkatrade does a review before a dealer is approved on their website. 
  • Checkatrade is nationwide and completely free to use. 
  • More than 4.6 Checkatrade reviews exist online so far.

Statistics

  • Checkatrade spokesman said 30,000 members were consulted, but less than 1% said no. 
  • Checkatrade attracted an average of 1,462 visitors, a decrease of around 20%.
  • HomeServe acquired the remaining 60% of Checkatrade for 54 million, according to an indirect listed service with an increase in sales and profits. 
  • In February, Homeserve acquired a 40% stake in Checkatrade including an online catalog of merchants recommended by customers. 
  • The goal is to use the platform to generate sales of between 1200 and 1300 euros per craftsman while achieving an operating margin of 25% to 35%.